Global emotional intelligence has declined 5.79% since 2019. Trust between brands and users is at an all-time low. 73% of customers/users switch after repeated bad experiences, and 32% abandon even loved brands after one poor interaction. We believe every brand-user interaction should build trust, not erode it.
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At the heart of ConsentPlace is Plutchik's Wheel of Emotions and the science of emotional dyads: combinations of two primary emotions creating actionable psychological states. [1]
Example: Joy + Anticipation = Optimism. When we detect this dyad, we know the user is decision ready. Trust + Fear = Submission signals the need for reassurance, not pressure. [2]
We do not stop at detection. Every dyad maps to what to say next, what to avoid, and how to advance the conversation while preserving trust.
Move beyond compliance checkboxes to actionable emotional dynamics intelligence.
Real-time trust scoring, sentiment detection, and engagement tracking across every customer touchpoint.
Weekly SmartBriefs convert conversation patterns into decisions for marketing, CX, and product teams.
Transform transactional consent into durable relationships that drive loyalty and advocacy.
In 2026, the key question is not "How do we capture attention?" It is "How do we earn trust at scale?"
Emotional precision over personalization
Luxury does not need more personalization. It needs emotional precision: protect momentum, reduce friction, restore clarity.
50M consumers abandoned luxury brands (2024). Love dyad at 20% (under threat). 2.2x growth advantage for emotionally aligned brands.
Read Full Analysis →Sources: Bain & Altagamma (2025), McKinsey (2025), Deloitte (2025)
Trust at every touchpoint
From configuration to financing, every touchpoint is a trust test. We detect hesitation early and guide with transparency.
Trust Score 63 (all-time low). 68% fear overpaying. 50%+ brand loyalty collapsed. Remorse dyad at 22%.
Read Full Analysis →Sources: Caliber (2025), Mintel US Car Purchasing (2025)
Join forward-thinking brands turning consent into competitive advantage.
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